Corporate writing
Web copy, brochures and newsletters that bring life to dull topics
Rewrote the Clearview insurance and financial planning website with Dominique Antarakis of The Copy Collective. Here is a sample page:
ClearView Advised Life Insurance
Regularly write and update content for Envirosure insurance. Here is a taste:
Envirosure Professional Indemnity
The OnTrak newsletter for users of the InterSystems TrakCare hospital management software (produced with ThinkSmart Marketing)
Feature Stories
Drawing out a story and presenting it to the world
These feature stories are a combination of straight journalism or commercial features - the commercial copy is labelled:
Sustainable cities: a slightly unreliable assessment of Taipei in The Fifth Estate
Driving with Dementia in NRMA Open Road
Dan the Man Cooking: making sustainability delicious in The Green List (commercial)
Narrabeen Lagoon in World Landscape Architecture Magazine (commercial)
Blog posts
Informal, informative and conversatonal copy that propmotes, encourages, persuades and sometimes carries a call to action
These blog posts are designed to attract readers to the site and give them a reason to stay there. Some include a message, call to action or buying opportunity:
Deepsea Challenger for the AMP Intranet
What to look for when buying an apartment - for Loan Market brokers to use on their websites and social feeds
I have no deposit - can I still borrow? - for Loan Market brokers to use on their websites and social feeds
So you’ve been asked to write a product description for TCC International to promote writing and editorial services
Other writing challenges
From advertising copy to shooting scripts and radio ads
When you spend most of your writing time bringing life to dry topics, an occasional change of format can remind you why you’re doing this work. Here are a few examples:
Shooting scripts for a video campaign to promote AUSCO Modular buildings, featuring the Blyth Snowtown Cats and their new clubhouse, following on from writing the AUSCO Modular sporting facilties website and brochure copy (produced with ThinkSmart Marketing):
Shooting script for Episode 1: The Off-Season
Why read the script when you can watch the videos?
Episode 3: The Game Wins in The End
Marketing brochure for Suncare Lakes - a retirement community for active retirees on the outskirts of Ipswich, Qld.